PACKAGE PROPOSAL
TRiO Achievers Social Media Video
% of social media users prefer video over other types of content
% of social media users watch video content on Instagram Stories
% of users watch the entirety of video if its less than 60 seconds long
We bring your story to life.
CEO Statement
Rose,
It’s no secret that social media videos are a staple in the marketing strategies of academic institutions. The growing number of available formats and channels for social media video illustrates the point well. Platforms such as TikTok and Facebook Stories are quickly gaining dominance as they appeal to millions of users each month.
The social media video packages proposed are designed to help you use these platforms to grow your reach and authority with your target audience. These solutions, combined with our storytelling strategy, will empower you to effectively communicate with the students who will benefit from the TRiO Achievers Program.
The Proposal
Purpose
Pain Points
The following are proposed challenges as they relate to social media engagement:
Lack of sufficient social media content about the TRiO Achievers Program
Lack of strong video content to show the program's effectiveness
Solution
Any TRiO Achievers Program social media package can solve the pain points listed above.
Provides a brief, yet informative, overview of the TRiO Achievers Program
Positions the TRiO Achievers Program as a powerful resource in the college journey
Your Investment
All packages include concept development, video editing, and audio finishing.
STARTER
$299
(10) 15-second videos
Features on-screen captioning of key talking point(s), B-roll, and call to action
CONSISTENCY
$499
(3) 30-second videos
Features live-action interviews edited down to brief talking point(s), b-roll, and call-to-action
(5) 15-second videos
Features on-screen captioning of key talking point(s), B-roll, and call to action
Copy writing
Draft messaging to accompany each post
AUTHORITY
$699
(5) 30-second videos
Features live-action interviews edited as a brief talking point(s), B-roll, and call to action
(10) 15-second videos
Features on-screen captioning of key talking point(s), B-roll, and call to action
Video Content Posting
Done-For-You scheduling and posting to unlimited social media channels
Copy writing
Draft messaging to accompany each post
The Strategy
Consistency
The most important rule, no matter how often you decide to post, is to post on a consistent schedule.
Sticking to a regular schedule is important so your followers and fans know what to expect.
Example
Authority Package – 15 pieces of content
– Winthrop University Facebook page
– TRiO Youtube Channel
Calendar Scheduling for July (Week 1):
Monday
Post a 15-second teaser
Wednesday
Post a 15-second teaser
Friday
Post a 30-second video
Promotion
Email Campaign – send link to social media post (each week) and encourage recipients to share
Newsletter – promote social media pages in any newsletter articles
Live Events – encourage attendees to subscribe to your social media content nd share
We provide 100% satisfaction guaranteed to ensure the level of service exceeds your expectations.
Thank You!
Thank you for taking the time to review this proposal.
It has been a pleasure to share our solution with you!