VIDEO PROPOSAL
TRiO Achievers Program
% of people discover new brands or products via video
% of people would like to see more video from brands
% of users prefer to watch video over reading text
We bring your story to life.
CEO Statement
Janell,
As you may know, video has become a prevalent and effective medium that organizations use to promote their products or services to their target audience.
However, video itself is merely a tool. Its content must be compelling, relatable, and informative to effectively attract and engage audiences to prompt a course of action. Our team creates such messaging through visual storytelling and solution-based content marketing and strategy.
Visual storytelling is a proven approach that helps your organization promote itself as a valued solutions provider to first-generation and low-income students who want to pursue post-secondary education. Our goal is to help your organization maximize its investment by following its mission to promote academic excellence and give members the necessary tools to get the most out of their undergraduate education to graduate and seek employment and/or attend graduate or professional school.
Our team develops our storytelling strategy by learning and understanding your organization’s mission, goals, needs, pain points, and those of your students. Then we create a video profile that exemplifies your vision and objectives.
Our experience has enabled us to be creative, strategic, and resourceful in producing impactful content that empowers your students to capitalize on the available resources to support and improve their academic performance, earn an undergraduate degree, and pursue their individual educational or career aspirations.
The Proposal
PREMISE
The Video Profile for TRiO Achievers Program is a powerful solution that will empower TRiO staff to briefly and effectively communicate its value to prospective students and parents.
Purpose
To show how TRiO helps first-generation and low-income students graduate to pursue employment or academic opportunities.
Pain Points
The following are recognized pain points from our initial meeting that explains why the TRiO Achievers Program needs a video profile:
Lack of an updated video overview about the TRiO Achievers Program
Lack of strong video content to show the effectiveness of the program
Solution
The TRiO Achievers Program video profile solves the pain points listed above.
Provides a professional, up-to-date overview consistent with other departments
Positions TRiO Achievers Program staff as "student advocates"
Your Investment
All packages include concept development, pre-production, scriptwriting,
production, video editing, and audio finishing.
ESSENTIAL
$3,997
(1) TRiO Alumni Testimonial
Live-action interview of a TRiO program participant sharing their experience and insights
(1) Staff Interview
Live-action interview of a TRiO staff member communicating the benefits of the program
(1) Filming Location
The interviews will be shot in one location (i.e., conference room).
Video Duration
Up to 1.5 minutes
PRO
$5,997
(2) TRiO Alumni Testimonials
Live-action interview of TRiO program participants sharing their experiences and insights
(1) Staff Interview
Live-action interview of a TRiO staff member communicating the benefits of the program
(2) Filming Locations
The interviews will be shot in one location (i.e., conference room).
Second location: up to 30 minutes of event B-roll capture (i.e., counseling session)
Professional Voiceover
The video will use a professional voice over for narration/storytelling.
Video Duration
Up to 3 minutes
PREMIUM
$9,997
(3) TRiO Alumni Testimonials
Live-action interviews of TRiO program participants sharing their experiences and insights
(2) Staff Interviews
Live-action interviews of TRiO staff members communicating the benefits of the program
(2) Filming Locations
The interviews will be shot in one location. (i.e., conference room)
Second location: up to 60 minutes of event B-roll capture (i.e., counseling session)
Professional Voiceover
The video will use a professional voice over for narration/storytelling.
Video Duration
3-5 minutes
OPTIONAL
ADD-ONS
Value-added elements such as a professional voiceover, drone videography/photography, or additional interviews are available at additional costs.
Voice Over: $425
Drone Videography/Photography: $200/hr
Social Media Video (30 seconds): $399
An example of our work:
We provide 100% satisfaction guaranteed to ensure the level of service exceeds your expectations.
Thank You!
Thank you for taking the time to review this proposal.
It has been a pleasure to share our solution with you!